Project Structure and Initial Requirements

The project will be undertaken in collaboration with RedBalloon and an independent design agency working with Salisbury Cathedral, in order to produce media assets for the exhibition. RedBalloon and students from the digital media design undergraduate course will liaise with the relevant staff and lecturers in order to produce a mobile application for use at the exhibition.

Teams of students will work in order to build separate features of a final application, which RedBalloon will package into a complete app, and provide a port to the Android operating system. An iterative system of design will be employed as per usage in previous projects, allowing for the development process to be continually tested and evaluated resulting in a high quality and fully functional solution. Media assets will be provided by the client and their partners however its important to ensure any external assets gathered for use in the project hold a copyright that allows them to be used in such a manner, and if not, that permissions have been properly obtained in order to allow this. Additional media assets can be gathered by making trips to the cathedral and exhibition site in order to gather photography, video, dimensions, sound recordings and similar. The requirements for RedBalloon, and consequently the app being produced, are as follows;

  • It must be feasible – The goals for the app need to be realistic, and able to be completed in the given time.
  • It must be linked to the Magna Carta – The app must bear relevance to the magna carta in one way or another, perhaps through the themes of Justice, Liberty, and Rights. This will ensure the app fits in properly with the exhibition.
  • Target audience – The app needs to be clearly aimed at a target audience, including children aged 5-10, teens aged 10-18, or adults. However, the Cathedral perceive that, in particular, young people need to get more from the visit.
  • Branding – The Cathedral and partners have provided a set of branding guidelines that must be followed in order to ensure cohesion across multiple teams and designers working on the app and related content.
  • The initial visit on the 16th February must be attended as an introduction to the project, further visits must be planned via RedBalloon.

In addition to the above requirements detailed by the Cathedral and its design partners, there are requirements set by the University that must also be met. Firstly, the project must be properly documented using a reflective and reflexive style of writing in order to form a coherent commentary on the iterative design process. The project must be completed using the SWIFT programming language, built in the Xcode for OSX integrated development environment.  The project must be carried out using appropriate workflow and project management methods, which again, must be documented properly.

Ultimately, the project and its completion will be assessed on the ability to control and exploit the hardware and software involved, the creativity and professionalism employed when interpreting a live brief as well as relevant concepts of conception, pitching, management, and realisation. The ability to work well as an individual as well as part of a team will be assessed through documentation of the development process, as well as the ability to evaluate work that has been undertaken – particularly taking note of reference to relevant debates and conventions in context.

The deadline for the project is the 20th May 2015, with the exhibition beginning on the 15th June 2015.


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