Early Conceptualisation – The Magna Farta

With the team assembled and the team roles assigned the first port of call was to start communications with each other and share our ideas for how we had each interpreted the brief in the form of our initial ideas. This meant we had a variety of different approaches with apps that would suit a varied audience. This meant that we had to critique the ideas until we had refined them enough that we all had an idea we agreed on.

This post will be explaining two of the initial ideas but in particular one we had called “Magna Farta”.  Taking Inspiration from Buzz feed one of our initial ideas was a Buzz feed quiz style version of Magna Carta in the form of a which character would you be, in relation to the Magna Carta and key historical figures involved. Another, of the ideas was conceptualised originally as a joke. We were discoursing about the Magna Carta when Sulsh C 2015 said “we should have an app called Magna Arta”, this then took shape into “Magna Farta” the original concept of Magna Farta was a soundscape game requiring the user to match the fart noise with the character responsible for making the sound. This nearly never got put in to production as we thought although it was interesting it would be deemed too rude or silly. So I almost didn’t mention it. But to our surprise the lecturer thought it was a great idea and he found it very comical. So this idea became popular favoured for its creativity and originality. As opposed to the Buzz feed idea which had lacked originality. So Magna Farta was brought to the forefront and made our chosen idea.

Now that we had our direction we discussed the idea amongst us as a team and the idea changed from Magna Farta but it still remained immersive through the element of soundscape. By the matching of a sound to another object element still apparent. We drew inspiration from the very popular  app “4 pictures, 1 word” in order to gain an understanding of fundamentals of a successful app yet simplistic in structure. We knew that our target audience were going to be young typically 7-14 year olds. This therefore demanded a simple engaging interface, however unlike the content of “4 pictures, 1 word” ours wouldn’t have endless questions. Working with clients on a live brief meant that we had to be realistic and limit the amount of content. Our app would also differ in the fact that we would be using audio content instead of visual content in order to make a connection. The connection would come in the form of a phrase which would come from a combination of the sounds the user just heard. Each phrase serves as a representation of something and upon the correct answer they would be provided with a fact giving them more information explaining the meaning behind the phrase.

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